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Joan, my sentiments exactly. It is the show's job to get people to the conference/trade show, it is the exhibitors job to engage them and make them want to come see them. While we frequently use our "Go Engage" game app to help get people...
Dear all, Do you have process or document (check list) for selecting AV and Event Agency? We try to set up process to standardize the selection process. Rebecca
Change up your show floor and exhibits. Find companies that usually exhibit or new ones that have products or services that can be experiential during the show. Shows are so "flat" - they need things to play with - equipment that can be touched and...